Bigger? Faster?


What is Coaching

Coaching has been defined in many ways. The essence of coaching is:

· To help a person change in the way they wish and helping them go in the direction they want to go.

· Coaching supports a a person at every level in becoming who they want to be.

· Coaching builds awareness empowers choice and leads to change and development.

Coaching has traditionally been associated with sports. Every top athlete has a coach. In the last few years, coaching has become applicable in every area, in business, and in every aspect of life as well as sport. Now, it is quite normal for someone to see a coach to help them achieve their goals in their life and work.

Coaching is a partnership between coach and client.

The coach helps the client to achieve their personal best and to produce the results they want in their personal and professional lives. Coaching ensures the client can give their best, learn and develop in the way they wish. The coach need not be an expert in their clients’ field of work.

  • Mentoring

  • Counseling

  • Training

  • Consultancy

  • Teaching

Coaching unlocks a person’s potential to maximize their performance.


Mentoring is when a senior colleague, seen as more knowledgeable and worldly-wise gives advice and provides a role model. Mentoring involves wide-ranging discussions that may not be limited to the work context. A mentor is a sponsor with great professional experience in their client’s field of work. Both mentoring and coaching are concerned mainly with achievements in the present and the future.



Counseling is working with a client who feels uncomfortable or dissatisfied with their life. They are seeking guidance and advice. A counselor works remedially on a client’s problem.



Training is the process of getting knowledge skills or abilities by study, experience, or teaching. The trainer by definition is the expert, and the training course is likely to be targeted on specific skills for immediate results. Training is also likely to be one too many rather than one to one.



A consultant provides expertise and solves business problems, or develops a business as a whole. A consultant deals with the overall organization or specific parts of it and not individuals within it. Consultants only indirectly affect individuals.



Teaching passes knowledge from teacher to student. The teacher knows something the student does not. The opposite is true in coaching. The client is the expert and the client has the answers, not the coach. A coach helps the client to improve and excel in areas of interest.


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